Monday, 9 November 2015

Your Online Shopfront

Product overview videos are part of your virtual shopfront.

As mentioned in my last post, my Overview video is not for people who are already using OpenOffice/LibreOffice, or want to download it. The overview video is not there to deal with specific questions.

It is aimed squarely at people who wanted to be sold on OpenOffice/LibreOffice.

There are so many different ways to give an overview. I have seen lots of very different overviews for different things online. However, when people ask for an overview, or search your website, or even when they put “[Product] Overview” or “[Product] Overview tutorial” into google, what they often want to know is:
“Can you sell me on [Product]?”

An overview tutorial video is part of your virtual shop front. It is seen by multiple people; all asking the same question, but expecting slightly different answers.

You can't help every one of those people all in one video. You're best bet is to construct that video so that it appeals to as many people as possible. It can't be too long, it can't be too complex, nor should it cover things which are too simple(such as “how do I save a document?”). It needs to be 'just right', to draw in the largest audience, while turning away no one.

There will always be those who can't be helped by the usual answers, and who find this 'virtual shop front' never gives them enough information for a decision. For them, this video needs to show you are welcoming, knowledgable and helpful. From there they should feel comfortable to ask you their more specific questions.

If you have any comments or suggestions please get in touch through the comments here or on my youtubechannel. I'm always open to different view points and constructive criticism. And if you want a professionally made tutorial, e-mail me here.

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